Clow was not a stranger to Jobs, and they actually first started working together during the 1980s, when Clow helped release Apple’s advertisements highlighting the newly released Macintosh computer.

PC” advertisement campaign (Elmer-DeWitt, 2009). The close-working included Lee Clow, the creative director of the entire campaign, flying from Los Angeles to Cupertino weekly to meet up with Steve Jobs to discuss their objectives and opinions on Apple’s “Mac vs.

To create this advertising campaign, the advertiser (Apple Inc.) worked very closely alongside its advertising agency, TBWA/Chiat/Day. Apple created this campaign in order to raise sales and take out the biggest competitor they have, Microsoft. Hodgeman is seen in this commercial as being very dorky looking, up tight, with an overall boring appearance. Long is the young, better looking, easy going character that is supposed to represent MAC products as being easier to use and much more user friendly. The two famous actors personify the computers they portray as well as resemble the two founding creators of both companies, a chubbier Bill Gates (for Microsoft) and a younger Steve Jobs (for Apple). The campaign features actors Justin Long, who represents the “MAC”, and John Hodgeman, who plays the role of the “PC”. The series of commercials and advertisements were entitled “Get a Mac”, which contained 66 commercials aired on TV all arguing one main point: that a MAC is better than a PC. PC campaign was constituted by Apple Inc. Case study done by Hannah Drobits, Sam Morris, and Elan Fingles.

Youtube mac vs pc commercials